Hup Lick is an established publishing company with a history of more than 26 years.It publishes a great variety of books with special emphasis on educational books and magazines for school children.The publications centre on reading materials,activity books and supplementary exercises as well as periodicals on various subjects for pupils.The latest addition is a parenting magazine for parents and teachers.
In line with the development of the company, the editorial department has greatly expanded to provide publications of a higher quality and with much richer contents. In 1990, the first pictorial magazine in full colour was published and was greatly welcomed by Chinese primary schools. Subsequently the SK edition of the colourful pictorial magazine was also published in view of the overwhelming response.In 1996, Hup Lick became the first publisher in the country to publish a series of science magazines for school children following the Governments policy to place more importance on the subject of science. The SK edition of Rakan Sainsand Tunas Sains were also published. All these science magazines immediately received very favourable response from teachers and pupils in view of their wide coverage of interesting scientific knowledge and stories in colourful illustrations and yet in simple language.
In 1999, Hup Lick launched a new series of science periodicals in English for three different standards. These were distributed to as far as Singapore and were very well received. In 2002, Hup Lick embarked on a joint venture with Grafikta Sdn. Bhd. to produce a series of publications for kindergartens. These include textbooks, activity books as well as teaching aids and materials for preschool education.
The Graphic Department
The art and graphic department has evolved from the old cut-and-paste method and manual colouring to the present-day fully computerised art work. The design and layout of the pages have become so attractive and so are the lively and vivid presentations of characters and backdrops. The time and work taken in producing the publications are also greatly reduced.
Sales And Marketing
As all the publications and teaching aids are based on the latest syllabus for each standard, they are very well received and popular with both teachers and pupils. The publications enjoy a very wide circulation in Malaysia and Singapore. The sales network covers most schools in most parts of the country.